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How to describe technology understandably

Technical documentations are a requirement for the national and international selling of your products and services. As marketing instrument exactly tuned to target-groups they communicate technical product informations outward and inward.

Understandable, clear and appealing documentations - provided in accordance with the valid laws in each case, with standards and guidelines - increase the use of your services and help you in such a way to a durable projection at the market. An optimal product use and customer satisfaction can only be achieved with efficient user documentations .


User information which is clearly structured and measured up to certain target groups makes a strategic marketing instrument from technical information. They facilitate the use of the products for your customers - and reduce thus operating errors. And ever more frequently better documentations are decisive for a placing of orders.

Potentials for reduction of costs can be used by intelligent organization of the documentation production and the employment of efficient tools effectively.

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2006-09-24 ITTC Management Consultation Mag. Dr. Ingrid Muhr